Build Your Personal Brand and Rule Your Niche
Posted on: November 27, 2024
Great branding is the key to success in any business. Just like people say “Google” when referring to various search engines, you want your name to be synonymous with excellence in your field. However, your personal brand should be broader than just your name; it should position you as a trusted leader in your industry. […]
Crush Black Friday with Smart Marketing!
Posted on: November 13, 2024
Black Friday and Cyber Monday will be here before you know it. Yes, it’s crucial for all businesses to take advantage of every holiday, but Black Friday and Cyber Monday are particularly important. Customers are eager to shop on these special days; and as a business, you have to market yourself as such, so that […]
Boost Conversions with Smart Campaigns
Posted on: October 30, 2024
In content marketing, your brand has two goals to fulfil. The first is achieving visibility through SEO and paid advertising. Once that is achieved, however, your goal is to inspire conversions – to transform readers into clients and customers. To achieve that, you need to focus on how your content converts. Then, improve those results […]
Social Media Marketing Tips for Success
Posted on: September 18, 2024
Social media marketing is an important aspect of building your brand. 88% of people browsing their phones are on social media. The right social media advertising strategy can help you increase the number of people who interact with your brand and engage those who are already paying attention. Social media is a powerful tool for […]
Opportunities and Challenges in the Gig Economy
Posted on: August 28, 2024
Recent events, like the COVID pandemic, have prompted a spike in gig workers – and it doesn’t seem like freelancers are going anywhere. The gig economy is transforming the way that we think about work, but despite the popularity of gig work, there are some things you should know before you quit your day job […]
