Smoke Control Australia.

As a result, organic website traffic has increased by approximately 15–25% year-on-year, with users spending an average of 45 seconds on key technical and product pages. More than 70% of tracked strategic keywords now rank on page one, with 27 priority terms in top three positions.

Social media content was intentionally focused on quality over volume, and designed to reinforce expertise and credibility with an existing audience. This approach resulted in a majority digital share of voice within a niche professional audience, alongside stronger brand recognition evidenced by increased direct website traffic.

With strong brand foundations in place, we shifted into lead-building activity designed to support Smoke Control’s existing sales process. Highly targeted Google Ads campaigns were built around high-intent product searches and tightly matched to landing pages. The result has been consistently strong engagement, with click-through rates averaging ~10% and monthly qualified enquiries increasing significantly year-on-year.

Today, Smoke Control’s marketing ecosystem supports sustained growth, increased enquiry volume, and a strong upward revenue trajectory,  while reinforcing their position as an Australian manufacturer and technical market leader. Our continued focus is on connecting this growing demand with internal sales systems, ensuring consistent conversion as the business continues to scale.

Performance Snapshot

• 70%+ of tracked strategic keywords ranking on page one nationally
• 27 priority keywords in Google’s top 3 positions, including core product categories
• +15–25% year-on-year growth in organic website traffic
• ~10% average Google Ads CTR, significantly above industry benchmarks
• Monthly qualified enquiries increased an average of 100% year-on-year
• ~6% average social engagement rate, well above typical B2B benchmarks of ~1–2%